Why Advertise?

When you talk to some Organisations about advertising,They usually say,IT DOESN'T WORK.
It might be true your advert did not work at that time because you were selling a wrong message which has nothing of benefit to your target audience. Or it was addressing the wrong target due to the fact that a wrong medium was used.

Some other Organisations will say we are ok or we have enough customers.Does it occur to them,There is always room for expansion and growth?

Reasons To Advertise.
1- Advertise to Reach New Customers.
Your market changes constantly. New families in the area mean new customers to reach. People earn more money, which means changes in lifestyles and buying habits. The shopper who wouldn't consider your business a few years ago may be a prime customer now. Remember20% of families will move this year, 5 million people will be married and 4 million babies will be born*. So there are always more people to be reached.

2. Advertise To Create TOMA.
New products are introduced into the market daily,which means more competition.Everyone tries to get  market share.If you do not advertise from time to time your product will be forgotten,If you do not advertise at all your product will not be known.Nobody will look out for a product which is non existent to him/her,In order to create top of mind awareness (TOMA) You should advertise.

3- Advertise to Remain With Shoppers Through the Buying Process.
Many people postpone buying decisions. They often go from store to store comparing prices, quality and service. Advertising must reach them steadily through the entire decision-making process. Your name must be fresh in their minds when they ultimately decide to buy.

4- Advertise Because Your Competition is Advertising.
There are only so many consumers in the market who are ready to buy at any one time. You'll need to advertise to keep regular customers and to counterbalance the advertising of your competition. You must advertise to keep your share of customers or you will lose them to the more aggressive competitors.

5- Advertise Because it Pays Off Over a Long Period.
Advertising gives you a long-term advantage over competitors who cut back or cancel advertising. A five year survey of more than 3,000 companies foundAdvertisers who maintain or expand advertising over a five year period see their sales increase an average of 100%. Companies, which cut advertising, averaged sales decreases of 45%.

6- Advertise to Generate Store Traffic.
Continuous store traffic is the first step toward sales increases and expanding your base of shoppers. The more people who come into the store, the more possibilities you have to make sales and sell additional merchandise. For every 100 items that shoppers plan to buy, they make 30 unanticipated "in the store" purchases, an NRMA survey shows.

7- Advertise to Make More Sales.
Advertising works! Businesses that succeed are usually strong, steady advertisers. Look around. You'll find the most aggressive and consistent advertisers are almost invariably the most successful.Have you ever wondered why MTN with their strong customer base still advertises? Or Peak Milk or Indomie?Indomie infact has become the generic name for noodles.Why does Nokia,Samsung,LG,Bedmate,Tower Aluminium,Nigerite,and so many others  keep advertising? The reason is Simple. IT WORKS!

8- Advertise Because There is Always Business to Generate.
Your doors are open. Salespeople are on the payroll. Even the slowest days produce sales. As long as you're in business, you've got overhead to meet and new people to reach. Advertising can generate customers now.and in the future.

9- Advertise to Keep a Healthy Positive Image.
In a competitive market, rumors and bad news travel fast. Advertising corrects misleading gossip, punctures "overstated" bad news. Advertising that is vigorous and positive can bring shoppers into the marketplace, regardless of the economy.

Advertising also builds trust,Shoppers will rather buy and be loyal to products they know,Just yesterday I walked into a Supermarket and saw Geisha sardines,I decided I will try it simply because I already know the geisha brand.The same way I will choose Gino oil over an unknown one.I already know Gino tomato paste,Shoppers choose everyday,if the price is right and the service or product is good wouldn't you rather buy the product you know and trust??

10- Advertise to Maintain Employee Morale.
When advertising and promotion are suddenly cut or canceled, salespeople may become alarmed and demoralized. They may start false rumors in an honest belief that your business is in trouble. Positive advertising boosts morale. It gives your staff strong additional support.

When I was in school I worked in GTbank as an intern during the strike period, I was in the Marketing team (There was another name for it,I can't remember).Then all we did was walk into Shell and existing customers will give us referrals or you go to a customer's office and He will say give my friend an account opening form,He doesn't have an account with GTbank.In other words,The GT brand was just selling itself? Why? They advertise and their services are good.Wouldn't you rather Bank with us? lol. That's my bank.lol.

Thanks to www.sitesmoney mailer.com they said it all.